- New concept: First Swarovski Crystal Bar opens in Germany
- Interactive introduction to the fine jewellery range
- Accompanying promotion on the "UDS" and exclusive gifts
The Swarovski store in Centro Oberhausen shines with a brand new design and an innovative concept after its renovation. The heart of the stylish shop is now Germany’s first Crystal Bar. Here, customers can interactively get to know and try on the precious glittering accessories of the crystal glass specialist. With the exclusive brand experience in the innovative concept store, the traditional Austrian company has already thrilled the select public in the fashion capitals of Milan, Paris and Shanghai. Now, visitors to the popular leisure and shopping centre in Oberhausen also have the chance to discover the glamorous range.
With its colourful mix of brands combined with extraordinary events, the mall in the Ruhr area is a popular meeting place for young and old from the region. Attractive promotions and activities regularly attract fashion victims and shopping maniacs. With its dazzling pieces of jewellery, Swarovski has been enhancing the diverse range of products for several years now. Now the renowned designer Patricia Urquiola has put the trendy treasures in an even more adorable light.
Innovative store concept guarantees an unforgettable brand experience
The welcoming concept store is designed like an atelier and is thus reminiscent of the long history of the family business: as early as 125 years ago, glass cutter Daniel Swarovski founded his manufactory for high-quality gemstones with incomparably multi-faceted cuts. Since then, the brand has stood for the masterful art of crystal: the unique brilliance and high quality are still unmistakable trademarks of the coveted Swarovski crystals.
With a large shop in a central location in the middle of the mall, curious shoppers can expect timeless jewellery classics, delicate glass figures and glittering novelties. The interior design in warm, feminine tones harmonises with accents of the brand’s dark signature blue. A lot of attention to detail has also gone into the design of the Crystal Bar: the large mirror invites customers to put on the elegant creations, the varying lighting makes the fine gemstones shine in the most diverse colour nuances and tablets guarantee an extraordinary multimedia experience. Customers can thus digitally swipe through the entire extensive range and be inspired by the styling tips of Swarovski influencers. Wireless charging stations for smartphones are also available.
Successful media campaign for the reopening
To stage the reopening of the shop in an attention-grabbing event, the company took advantage of the Centro’s unique promotional opportunities. The “UDS” (Unexpected Digital Signature), Germany’s only 360° LED advertising medium, once again proved to be a special eye-catcher: the large-scale all-round screen in the busy central dome of the shopping centre attracted many interested glances and numerous curious visitors to the Crystal Studio just a few steps away. In the first week, they were able to enjoy a valuable give-away from the jewellery manufacturer. Another incentive to dive into the sparkling world of crystal art.
Of course, such attention-grabbing advertising and promotional opportunities are also available to other retailers and brands. Whether events for product presentations, pop-up stores or stands for brand promotion: in the Centro you are sure to attract the attention of your target group.
Are you inspired by this best case? Would you also like to take advantage of these advertising opportunities?